Glossary
The terms used across the app and this site, in plain words.
- Ad cost per order
- Your ad spend divided by the orders it brought in. In the simulator it's your own estimate for one product.
- Agent
- Software that reviews data and proposes or takes actions under rules you set.
- Attribution
- The rule that decides which ad gets credit for a sale, such as a click in the last 7 days. Different rules give different results.
- Audit log
- A permanent record of what was recommended, approved and changed, by whom and when.
- Compare-at price
- The higher "was" price Shopify can show next to a product's price. It's how a store displays a sale.
- Contribution
- What a sale leaves after unit cost and variable fees, before fixed costs. Margin is contribution as a share of price.
- Conversion
- An action counted as a result, usually a purchase.
- Cooldown
- A wait between changes to the same campaign, so each change has time to show its effect.
- Cost per conversion
- Spend divided by conversions. Also called CPA, cost per acquisition.
- CTR
- Click-through rate: clicks divided by impressions.
- Idempotency key
- A label that makes sure one request can't create the same thing twice if it's retried.
- Kill switch
- One control that stops every change at once. In AgenAds it's "Pause all changes".
- Margin
- Contribution divided by price, as a percentage.
- Normalised interest
- A 0 to 100 scale showing how a trend moves relative to itself. It isn't a count of searches or people.
- ROAS
- Return on ad spend: the value of conversions divided by ad spend. A ROAS of 3× means $3 of sales per $1 spent, before product costs.
- Shadow mode
- The agent records what it would do and sends nothing. It's where AgenAds starts.
- Units to match
- How many units at a discount earn the same total contribution as your current sales at full price.