Automation modes and limits

The three modes

Mode	What happens	Plans
Shadow mode	The agent records what it would do. It doesn’t change your ad account or store.	All
Approval required	Every change waits for your approval.	All
Limited automatic	Low-risk changes within your limits are applied automatically. Everything else waits for approval.	Growth, Pro

In shadow mode, approving a recommendation records the change but doesn’t send it.

What can run automatically

Only budget decreases and pauses, rated low risk, within your automatic changes per day. That allowance starts at 0, so nothing runs automatically until you raise it. Budget increases always need your approval, in every mode.

Limits checked on each change

• Maximum total daily budget
• Minimum and maximum campaign budget
• Maximum change per step
• Cooldown per campaign
• Protected campaigns

Limits are checked on the server before a change is sent, and again when you approve it. You can test a change against limits in the demo.

Pause all changes

Policies → Pause all changes stops everything the app would send to your ad account, automatic or approved. Reviews and recommendations continue. Nothing is sent until you resume.