Creatives

Tested with sample data. Reading ads from a live account hasn’t been tested yet.

What’s on the page

Creatives lists the ads from your ChatGPT Ads account and the creatives you made in Marketing studio.

Analysis

Choose Analyse on an ad. The image and copy go to the language model, which returns:

• a short summary
• up to five tags, each with a confidence
• details such as product visibility, setting, text in the image, the promise, price message and call to action
• ratings from 1 to 5, strengths and suggested improvements

The model sees the creative, not its results. You can replace the tags, and your tags are marked and used from then on. Each analysis counts as one AI draft.

Scores

Score	From
Content and brand	The analysis ratings
Format	Title and body length limits, the image, and review status
Clicks, conversions, return	Compared only with ads in the same campaign, where 50 is the campaign median

Performance scores need minimum impressions, clicks and conversions. Below that, the page says there isn’t enough data. The overall score averages the parts that exist and names them. “Consider pausing” only appears with performance evidence behind it.

Results by tag

This compares ads with and without a tag across your account, with at least two analysed ads on each side. It’s a correlation, not a cause: ads with a tag also differ in budget, audience and product.