First setup

1. Add unit costs

Margins need costs. The app uses Shopify’s unit cost when a variant has one. For the rest, open Products, filter by Missing cost and either:

• choose Edit cost on a variant, or
• import a CSV with a sku column and a cost column, up to 1 MB.

sku,cost
MUG-STN,10.00
POUR-01,26.00

Costs you enter override the Shopify cost. If several variants share a SKU, they’re skipped and listed, so you can fix them.

You can also set your fees on Products. Without fees, margins are shown marked “excl. fees”.

2. Set your ad limits

Open Policies. New stores start with:

Setting	Default
Automation mode	Shadow mode
Maximum change per step	20%
Cooldown per campaign	24 hours
Automatic changes per day	0

Add a maximum total daily budget, plus campaign minimums and maximums if you want them. You can also set a minimum ROAS, which flags campaigns for review. It doesn’t change anything by itself.

3. Set your promotion limits

Open Promotions. The maximum discount starts at 15%. Add a minimum margin after discount and a minimum stock level if you want them. These are separate from your ad limits.

4. Connect ChatGPT Ads

Follow Connect ChatGPT Ads, or use sample data for now. If you want conversions and sales in ChatGPT Ads reports, turn on conversion tracking too.

5. Read the first review

Open Agent activity and choose Run review now, or wait for the daily review. See how recommendations work.