Results by product

Built from official documentation. It hasn’t run with live campaign data yet.

Before you start

Results by product needs conversion tracking. The tracking pixel is what marks an order as coming from a ChatGPT ad. Without it, there are no ad-referred orders to count.

Open it

Go to Campaigns → Results by product, and pick 7, 30 or 90 days.

Three views, kept apart

View	Where it comes from
Reported by ChatGPT Ads	The platform’s own conversions and their value
Orders from ad visitors	Shopify orders whose buyer arrived from an ad, with amounts read from Shopify
Net	The same orders after refunds and cancellations, re-read from Shopify every day

These numbers usually differ, and the page doesn’t merge them.

What each product shows

Orders, units, line sales, refunded, net, spend, return on ad spend and contribution.

• Spend is assigned only from Marketing studio campaigns that advertise that one product. Campaigns with several products are listed but never divided, and return stays empty while any shared spend exists.
• Contribution needs unit costs for every variant sold.

Flags

Flag	When
Selling from ads	2 or more orders from ad visitors
Spend without sales	Its own campaign has 30 or more clicks and no orders
Low contribution	Contribution under 10% of net

Each flag links to a next step: start a campaign in Marketing studio, check the feed, or check costs.

Spend and sales over time

Campaigns → Spend and sales over time shows the last 12 complete weeks: store sales, ChatGPT ad spend, the value ChatGPT Ads reports, and ad-referred orders after refunds with their share of sales.

• Store sales are order subtotals after discounts, before shipping and tax, with cancelled orders left out.
• A week with a missing day shows no total, rather than an undercount.
• Until 8 weeks have both spend and sales, the page says how many it has.

It describes the same weeks side by side. It doesn’t measure what the ads caused.