Opportunities

Where opportunities come from

Opportunities come from your own Shopify orders. For each product, the app compares the units sold in the last 14 days with the 14 days before.

Label	When it’s shown
Speeding up	At least 3 more units, and at least 25% more, than in the 14 days before
New sales	Sales in the last 14 days and none in the 14 before
Steady	No clear change either way
Slowing	At least 3 fewer units, and at least 25% fewer
Too few sales to read	Fewer than 3 orders, or fewer than 5 units across both periods

The numbers behind the label are always shown, for example “9 in the last 14 days, 4 in the 14 before”. One large order isn’t treated as a pattern.

There’s no outside trend data yet. Pinterest Trends is built and switched off, so the screen is called Opportunities and works from your own sales.

The score

Each opportunity is scored from 0 to 100. Every part shows its evidence:

Part	What it uses
Momentum	The change in your units sold
Store fit	How well the opportunity matches your products
Commercial intent	People already bought it, which is the strongest signal there is
Competition	Publicly visible ads in the Meta Ad Library, or unknown
Stock and margin	Whether you can support a test

A part without data stays unknown. It’s never filled in with a guess.

Recommendations

• Worth testing: a score of 65 or more, known and healthy stock and margin, and enough data behind the score.
• Watch: promising, but not ready for a test. A high score that rests on little data stays here.
• Hold: not worth action now.

Data confidence shows how much of the score rests on data. It isn’t a chance of success.

Competitor ads

The app searches the Meta Ad Library by your product types and titles, using its own account. It shows only what’s public: advertiser, ad text, titles, platforms and dates. Spend, sales and results aren’t known and are never estimated. Commercial ads outside the EU may not be returned, so competition can stay unknown.

The Meta Ad Library source is built from official documentation and is waiting for its first live test.

From opportunity to campaign

From an opportunity you can add it to your watchlist, start a campaign brief, or choose Prepare draft campaign. That creates the campaign and runs strategy, copy, product photos and checks, then stops for your review. It approves nothing and publishes nothing.

What to keep in mind

• Momentum describes what already happened. It isn’t a sales forecast.
• Items Shopify doesn’t track stock for, such as gift cards, count as unknown stock rather than out of stock.
• If orders can’t be read, Connections says so. See common issues.